Quite simply, a custom logo is the mark of your company and represents your brand and products hopefully for years to come.
Your company’s logo design is the first thing anybody sees’s when it comes to branding. A good or even great logo subtly imparts qualities like trust, warmth, intelligence, reliability, value, and even success. The more your brand is exposed through consistent packaging, marketing materials, POP displays and advertising the more recognizable your logo.
It’s the face of your company. It represents on what you exactly do, and how you do it. There are some logo’s like Apple, which are not related to what they provide but still made it that far when it come’s to branding and other marketing agenda
Now for the bad news, a poorly designed logo imparts the opposite, in fact someone comparing your unknown product to another unknown product at equal price point will more often than not choose the product they perceive as having the qualities above simply by the logo and packaging.
Obviously a company has to deliver both in their product and customer service but a logo is a visual ambassador to your brand and should be considered very important and something that will continually reinforce your company and products.
Tips for choosing a designer and getting the best result
Make sure you view examples of their previous work — and you like what they’ve done previously like minimal logo, modern logo, custom logo design, creative logo. If they have a large portfolio of great looking logo design examples, you can be more confident in their ability to design you a great logo.